Presentation of the Latin America and the Caribbean Region Brand
As part of this event, which will be organized in collaboration with UN Tourism, CAF will present the Latin America and the Caribbean Region Brand, an initiative that will help the region have a more unified, influential and recognizable presence on the international scene, which will help promote investment, encourage tourism and enhance its projection as a solution region.
Representatives of private enterprise and the cultural sector, as well as government authorities from Brazil and other countries in the region will participate in the two panels of this event, which will focus on the one hand, on the competitive advantages of Latin America and the Caribbean as a tourist and investment destination, and on the other, on the opportunities generated by the cultural diversity of our countries for the region to have a unique identity, and the potential of creative industries to boost the growth of economies.
After the discussion sessions, the selected proposal for the Latin America and the Caribbean Region Brand will be presented, which will be the image that will represent the region in international scenarios and world-class events. It will also act as a vehicle to promote alliances and develop initiatives that will boost the growth of our countries and contribute to the region having a more relevant place in the global arena.
During this meeting, artist Tere Chad's NeoNorte 5.0 cultural project will also be presented, which invites us to reimagine the cultural values of the South that we want to export to the world.
Date: Wednesday, May 15, 2024
Time: 17:30h (Brazil time)
The event will be broadcasted on this page
Agenda
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Welcome remarks
- Pedro Mastrobuono President of the Latin America Memorial Foundation
- Gustavo Santos Regional Director for the Americas, UN Tourism
- Sergio Díaz-Granados Executive President, CAF -Development Bank of Latin America and the Caribbean-
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Panel 1 - Region Brand: the potential for boosting investment in Latin America and the Caribbean
Moderator: Naiara Galarraga | Correspondent for El País in Brazil
- Alfredo Pinto Partner of Bain & Company and member of the Board of the Inhotim Institute.
- Karim Lesina Executive vice president, chief external affairs officer for Millicom
- Rossana Dresdner Executive Director of Marca País Chile
- Óscar Rueda Director of Sustainable Tourism, CAF -Development Bank of Latin America and the Caribbean-
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Presentation of Tere Chad´s NeoNorte 5.0 project
- Tere Chad Artist and curator of NeoNorte 5.0
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Panel 2 - The importance of strengthening the region's cultural identity
Moderator: Talita Borges Vicari | Head of the Cultural Sector of ERESP - Itamaraty, Brazilian actress and comedian
- Tere Chad Artist and curator of NeoNorte 5.0
- Julio Landmann Cultural manager and entrepreneur. Director of the São Paulo Biennial Foundation, MASP and Pinacoteca
- Claudia Casarino Visual artist
- Estefanía Laterza Representative of CAF - Development Bank of Latin America and the Caribbean- in Brazil
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Presentation of the Latin America and the Caribbean Region Brand
People
![Sergio Díaz-Granados Sergio Díaz-Granados](/media/3381112/sdg_02.png?anchor=center&mode=crop&width=1200&height=1200&rnd=132755696570000000)
Sergio Díaz-Granados
Executive President, CAF -Development Bank of Latin America and the Caribbean-
![Gustavo Santos Gustavo Santos](/media/4668424/gustavo-santos.jpg?anchor=center&mode=crop&width=1200&height=1200&rnd=133584287250000000)
Gustavo Santos
Regional Director for the Americas, UN Tourism
![Pedro Mastrobuono Pedro Mastrobuono](/media/4668423/pedro-mastrobuono.jpg?anchor=center&mode=crop&width=1200&height=1200&rnd=133584286640000000)
Pedro Mastrobuono
President of the Latin America Memorial Foundation
![Naiara Galarraga Naiara Galarraga](/media/4668498/naiara-galarraga.jpg?anchor=center&mode=crop&width=1200&height=1200&rnd=133589426750000000)
Naiara Galarraga
Correspondent for El País in Brazil
![Julio Landmann Julio Landmann](/media/4668430/julio-landmann.jpg?anchor=center&mode=crop&width=1200&height=1200&rnd=133584290260000000)
Julio Landmann
Cultural manager and entrepreneur. Director of the São Paulo Biennial Foundation, MASP and Pinacoteca
![Tere Chad Tere Chad](/media/4668429/tere-chad-1.jpg?anchor=center&mode=crop&width=1200&height=1200&rnd=133584289810000000)
Tere Chad
Artist and curator of NeoNorte 5.0
![Karim Lesina Karim Lesina](/media/3381541/lesina-karim.jpg?anchor=center&mode=crop&width=1200&height=1200&rnd=132790531890000000)
Karim Lesina
Executive vice president, chief external affairs officer for Millicom
![Alfredo Pinto Alfredo Pinto](/media/4668425/alfredo-pinto.jpg?anchor=center&mode=crop&width=1200&height=1200&rnd=133584287830000000)
Alfredo Pinto
Partner of Bain & Company and member of the Board of the Inhotim Institute.
![Rossana Dresdner Rossana Dresdner](/media/4668698/rossana-dresdner.jpg?anchor=center&mode=crop&width=1200&height=1200&rnd=133598032700000000)
Rossana Dresdner
Executive Director of Marca País Chile
![Estefanía Laterza Estefanía Laterza](/media/4668760/estefania-laterza.jpg?anchor=center&mode=crop&width=1200&height=1200&rnd=133601718240000000)
Estefanía Laterza
Representative of CAF - Development Bank of Latin America and the Caribbean- in Brazil
![Talita Borges Vicari Talita Borges Vicari](/media/30030/talita-halliday.jpg?anchor=center&mode=crop&width=1200&height=1200&rnd=133588865540000000)
Talita Borges Vicari
Head of the Cultural Sector of ERESP - Itamaraty, Brazilian actress and comedian
![Claudia Casarino Claudia Casarino](/media/4668431/claudia-casarino.jpg?anchor=center&mode=crop&width=1200&height=1200&rnd=133584290830000000)
Claudia Casarino
Visual artist
![Óscar Rueda Óscar Rueda](/media/4664566/oscar-rueda-perfil-baja.jpg?anchor=center&mode=crop&width=1200&height=1200&rnd=133401332360000000)
Óscar Rueda
Director of Sustainable Tourism, CAF -Development Bank of Latin America and the Caribbean-