The deadline for the Regional Brand call has been extended to April 30

Responding to requests from designers, creatives, and advertisers, CAF -development bank of Latin America and the Caribbean- has decided to extend the application deadline to April 30, 2024. This initiative aims to develop a regional brand representing Latin Americans and Caribbeans globally, with a prize of USD 20,000.

Participants must define their team composition, with teams ranging from 1 to a maximum of 5 members. They then need to register on the website and submit the required documentation, available here.

The five teams selected at the end of the call will have the opportunity to participate, with all expenses paid, in a bootcamp in Sao Paulo, Brazil, from May 12 to 15, 2024.

During the bootcamp, participants will conceptualize and develop the logo, slogan, and at least five reference pieces applying their proposal. Evaluation criteria include strategic thinking; development and relevance of the strategic proposal; origin denomination, regional identification; adaptability, flexibility, and versatility. The winning team will be selected and awarded on May 15.

The regional brand will represent Latin America and the Caribbean at international stages and global events, also serving as a vehicle to foster partnerships and initiatives for regional growth and global presence.