Orange economy to accelerate economic revival

The publication, Orange Economy: An infinite reality, has a prologue by CAF executive president Sergio Díaz-Granados, and IDB president Mauricio Claver-Carone, and represents a didactic handbook that addresses the impact of the creative industries in Colombia, as well as the challenges of this ecosystem to have a more prominent role in the economies of the countries.

The manual exposes the quantitative and qualitative impact of the orange economy on Colombia, and analyzes the initiatives and public and private funds that have been mobilized to date, as well as the positive effect that on the dynamization of the nation’s cultural and creative ecosystem.

“Our common concern was that decades-long work on culture and development did not seem to resonate with policymakers in Latin America and the Caribbean. We believed that our creative talent and cultural diversity should be at the same level as innovation, entrepreneurship, digitalization and productive transformation, which filled the agendas of the most relevant current debates,” explain Duque and Buitrago in the book.

The authors argue that the objective of the publication is to strengthen the role of culture in development and continue to disseminate its progress and importance, particularly in the context of what is now known as the Fourth Industrial Revolution. In this sense, the publication notes that the Colombian model is internationally recognized by UNESCO, and has been adapted and adopted by different countries inside and outside the region.

“Let this be an opportunity to invite you to dream together of a future in which the region dares to lead, squeezing all the juice out of the orange and creating opportunities for millions of young people to make their talents a source of inspiration for all,” says Díaz-Granados in the prologue.

“This handbook is our personal contribution to the celebration of 2021 as the International Year of Creative Economy for Sustainable Development. It is our offering to the 2005 UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions,” note Duque and Buitrago.