AWARD, JURY AND CRITERIA

Eva Santos

Co-General Creative Director & Founder of Delirio & Twain

Eva Santos is the Co-General Creative Director & Founder of Delirio & Twain, a creative consultancy focused on integrating creativity within companies in a cross-sectional manner. Previously, Eva was the Global Chief Creative Officer of Proximity Worldwide, a position from which she managed the creativity of the 22 offices of the network, a role she assumed in 2017 becoming the second Spanish professional, after Miguel Ángel Furones, to reach this global position.

Eva was selected as the advertiser of the year by the Real Academia de la Publicidad and included three times in Forbes' list of the 100 most creative people in the business world. Creative Director of the Year by Control magazine, included in Adweek’s Creative 100, on this list Eva was considered one of the 10 global leaders reinventing the advertising industry, Women to Watch Europa and was the only Spanish creative included in the Magnificent Advertising Creatives list of Marketing Communication News. In 2016, Eva was chosen as the sub-41 marketing and advertising professional of the year by the Club de Jurados de los Premios Eficacia and as a "Woman to follow" in the advertising category by Anuncios magazine.

Eva has been a judge at the most important creative festivals and has accumulated more than 100 awards in her career. Eva is one of the founders of #masmujerescreativas, the collaborative and independent platform born with the aim of promoting the visibility and equal opportunities of advertising creatives and was president of Inspirational from 2017 to 2020.

Humberto Polar

Chief Creative Officer at The Juju and President at Círculo Creativo de México

Humberto Polar has developed a remarkable career in the fields of advertising and creation for 38 years. As an advertiser, his contributions to the creative reputation of Latin America include being a founding partner of Lowe-SSP3 in Colombia, regional leader of Lowe Latam from Mexico, head of the creative council of FCB in Latin America, and President and CCO of Grey Mexico. In November 2020, he became a founding partner and Chief Creative Officer of The Juju Mexico. Polar has been a jury member at Cannes three times, twice a jury member of the Clio Awards, and a jury member at the One Show, El Sol, and El Ojo de Iberoamerica. He has been a speaker at Dubai Lynx, One Show Creative Week (New York), Eurobest (Lisbon), El Ojo (Buenos Aires), Cannes Lions, and the Young Creatives Academy. He is one of the most awarded creatives in the region, with global recognition from different countries in the region.

As an artist, he has had a long career as an experimental musician and poet, with three published books and hundreds of exhibitions and performances worldwide. In 1999, he founded Pantamuzik, an electronic music label based in Berlin dedicated to promoting Latin American talent. He is currently the president of the Círculo Creativo de México, where he has lived since 2003.

Lucho Correa

Graphic Designer, Creative Director & Founder of Lip ltda

Lucho Correa is a graphic designer based in Bogotá, founder, and creative director of Lip since 2003 when he decided to open his own design and communication studio with his wife Paula after a 14-year career as art director and creative director in the advertising business in Barcelona (Delvico Bates) and Bogotá (partner and CCO of LoweSSPM), during which he was a winner, among others, of a Gold Lion at Cannes Lions and a Silver Pencil at OneShow.

Over the last 20 years, Lip's work for local brands from many parts of the world such as Bogotá Beer Company, Wok, Alpina, Cervecería Barbarian, Banco de Bogotá, ODINSA, Fundación Acción Interna, and BAM, among many others, has been repeatedly awarded by Communication Arts, LAUS, LadFest, RedDot, and ElDorado. At the latter, Lip has been chosen as the Independent Agency of the Year on four occasions, most recently in 2023.

He has served as a jury member at the Cannes Lions Festival, the London Festival, the Communication Arts Typography Annual, LADFEST, the Rio WAVE Festival, and the Young Lions. He is a frequent speaker at regional events such as ElDorado, LadFest, DH de Querétaro, and Pecha Kucha.

Lucho is an enthusiastic amateur cook and a dog lover "converted" thanks to his daughter María del Mar.

Joana Mendes

Creative Director

Joana Mendes is a Creative Director renowned for her digital copywriting expertise and broader achievements. She made history as the first black and LGBTQIA+ president of the Brazilian Creative Club, where she enhanced employee benefits, established six international scholarships, relocated headquarters, and launched a record-setting Festival with a diverse jury and increased submissions. Joana also formed the Club's first all-black committee. She directed another successful Festival during her tenure, leaving a lasting impact. Previously at R/GA and Fbiz, Joana led teams to notable successes and managed accounts for major brands like Google, Jeep, and Samsung. She completed 25 sprints at MESA for clients including Nike and Nestlé, demonstrating her rapid ideation skills. Recognized as a top young talent in 2019 by Papel&Caneta and a Youpix Builder, Joana was also listed among 2021's top communication professionals by M&M 100 Creative. As a juror and speaker at the Cannes Festival in 2022, 2023, and 2024 she was among the first black Brazilians featured. Recently, Joana published a children’s book on styling curly hair with Brazil’s largest publisher. Born in Porto Velho, she lived across Brazil and speaks Portuguese, English, Spanish, and intermediate French. Outside of work, she enjoys singing, cooking, playing guitar, and basketball, known among friends for her reliable yet fun personality