BOOTCAMP
WHAT IS IT ABOUT?
The bootcamp will take place in person in Sao Paulo, Brazil, from May 12 to 15, 2024. Only 2 delegates from each working group can attend this bootcamp.
Airfare to Sao Paulo, as well as accommodation and per diem expenses for the 5 selected teams, will be covered by the contest organizers.
During the bootcamp, there will be inspiration sessions, workshops, and mentorships, which will be led by professionals from the region with recognized experience in brand development.
WHAT KIND OF DELIVERABLE DO WE EXPECT TO RECEIVE AT THE BOOTCAMP?
The 5 selected teams are expected to undertake the conceptualization and development of the logo, slogan, as well as at least 5 reference pieces where the proposal is applied. Similarly, the following aspects should be considered:
- Proposals that demonstrate the integration of the region and its potential.
- Proposals in which all countries in the region feel identified.
- Designs adapted to the cultural and social aspects of the region.
- Innovative proposals.
