Presentation of the Latin America and the Caribbean Region Brand

As part of this event, which will be organized in collaboration with UN Tourism, CAF will present the Latin America and the Caribbean Region Brand, an initiative that will help the region have a more unified, influential and recognizable presence on the international scene, which will help promote investment, encourage tourism and enhance its projection as a solution region.

Event date:

May 15, 2024

Online

Representatives of private enterprise and the cultural sector, as well as government authorities from Brazil and other countries in the region will participate in the two panels of this event, which will focus on the one hand, on the competitive advantages of Latin America and the Caribbean as a tourist and investment destination, and on the other, on the opportunities generated by the cultural diversity of our countries for the region to have a unique identity, and the potential of creative industries to boost the growth of economies.

After the discussion sessions, the selected proposal for the Latin America and the Caribbean Region Brand will be presented, which will be the image that will represent the region in international scenarios and world-class events. It will also act as a vehicle to promote alliances and develop initiatives that will boost the growth of our countries and contribute to the region having a more relevant place in the global arena.

During this meeting, artist Tere Chad's NeoNorte 5.0 cultural project will also be presented, which invites us to reimagine the cultural values of the South that we want to export to the world.

 

Date: Wednesday, May 15, 2024

Time: 17:30h (Brazil time)

The event will be broadcasted on this page

Agenda

Agenda

May 15, 2024

    Welcome remarks

    Pedro Mastrobuono | President of the Latin America Memorial Foundation

    Gustavo Santos | Regional Director for the Americas, UN Tourism

    Sergio Díaz-Granados | Executive President, CAF -Development Bank of Latin America and the Caribbean-

    Panel 1 - Region Brand: the potential for boosting investment in Latin America and the Caribbean

    Alfredo Pinto | Partner of Bain & Company and member of the Board of the Inhotim Institute.

    Karim Lesina | Executive vice president, chief external affairs officer for Millicom

    Rossana Dresdner | Executive Director of Marca País Chile

    Óscar Rueda | Director of Sustainable Tourism, CAF -Development Bank of Latin America and the Caribbean-

    Moderator: Naiara Galarraga | Correspondent for El País in Brazil

    Presentation of Tere Chad´s NeoNorte 5.0 project

    Tere Chad | Artist and curator of NeoNorte 5.0

    Panel 2 - The importance of strengthening the region's cultural identity

    Tere Chad | Artist and curator of NeoNorte 5.0

    Julio Landmann | Cultural manager and entrepreneur. Director of the São Paulo Biennial Foundation, MASP and Pinacoteca

    Claudia Casarino | Visual artist

    Estefanía Laterza | Representative of CAF - Development Bank of Latin America and the Caribbean- in Brazil

    Moderator: Talita Borges Vicari | Head of the Cultural Sector of ERESP - Itamaraty, Brazilian actress and comedian

    Presentation of the Latin America and the Caribbean Region Brand

People

Sergio Díaz-Granados

Executive President, CAF -Development Bank of Latin America and the Caribbean-

Colombia

Gustavo Santos

Regional Director for the Americas, UN Tourism

Pedro Mastrobuono

President of the Latin America Memorial Foundation

Naiara Galarraga

Correspondent for El País in Brazil

Julio Landmann

Cultural manager and entrepreneur. Director of the São Paulo Biennial Foundation, MASP and Pinacoteca

Tere Chad

Artist and curator of NeoNorte 5.0

Karim Lesina

Executive vice president, chief external affairs officer for Millicom

Alfredo Pinto

Partner of Bain & Company and member of the Board of the Inhotim Institute.

Rossana Dresdner

Executive Director of Marca País Chile

Estefanía Laterza

Representative of CAF - Development Bank of Latin America and the Caribbean- in Brazil

Talita Borges Vicari

Head of the Cultural Sector of ERESP - Itamaraty, Brazilian actress and comedian

Claudia Casarino

Visual artist

Óscar Rueda

Director of Sustainable Tourism, CAF -Development Bank of Latin America and the Caribbean-

Sergio Díaz-Granados

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Sergio Díaz-Granados

Executive President, CAF -Development Bank of Latin America and the Caribbean-

Colombia

Sergio Díaz-Granados has extensive experience in public and private service, both nationally and internationally, with special emphasis on regional development and integration issues. Before assuming the presidency of CAF, he served as Executive Director for Colombia at the Inter-American Development Bank. He previously held the positions of Minister of Commerce, Industry and Tourism of Colombia, Vice Minister of Business Development and President of the Boards of Directors of Bancóldex and ProColombia. He also has been a congressman and chairman of the Economic Affairs Committee of the Colombia’s House of Representatives.

Gustavo Santos

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Gustavo Santos

Regional Director for the Americas, UN Tourism

Bachelor of Arts from the National University of Córdoba, Argentina, he currently serves as regional director for the Americas at the World Tourism Organization and president of the Fundación Pensar Córdoba. He was Minister and Government Secretary of Tourism of the Republic of Argentina (2015-2019), president of the Córdoba Tourism Agency and national deputy where he was chairman of the Tourism Committee and was part of the Commissions of Economy, Science, Technology and Productive Innovation, Transport, Culture and MERCOSUR.

Pedro Mastrobuono

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Pedro Mastrobuono

President of the Latin America Memorial Foundation

He is a lawyer from the Pontifical Catholic University of São Paulo and holds a degree in “History of Italian Art” and “Italian Literature” from the Italian Institute of Culture. He received the Arruda Alvim Award in Civil Procedural Law and an Honorary Doctorate in Culture and Protection of Historical and Cultural Heritage from the Federal University of Mato Grosso do Sul - UMFS. He was president of the Association of Friends of the Museum of Contemporary Art (AAMAC) of the University of São Paulo (USP). He was also president of the Institute of Contemporary Art (IAC) of São Paulo and of the Brazilian Institute of Museums (IBRAM). Founding member and former president of the Alfredo Volpi Institute of Modern Art.

Naiara Galarraga

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Naiara Galarraga

Correspondent for El País in Brazil

She is currently a correspondent for EL PAÍS in Brazil. She has been deputy chief of the International section, Migration correspondent, and special envoy; she worked in the Madrid, Bilbao and Mexico newsrooms; she was also correspondent in Jerusalem for Cuatro/CNN+. She holds a degree in Journalism from the University of the Basque Country and a master's degree from the UAM - EL PAÍS School of Journalism. She has been awarded the Prize for Journalism and Dissemination in Animal Health by the multinational pharmaceutical company Boehringer Ingelheim.

Julio Landmann

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Julio Landmann

Cultural manager and entrepreneur. Director of the São Paulo Biennial Foundation, MASP and Pinacoteca

He holds a degree in chemistry from the University of Sao Paulo. He also took postgraduate courses in the area of business administration at the Getúlio Vargas Foundation, in São Paulo, and Columbia University, in New York. He is an entrepreneur, photographer and cultural manager, member of the boards of trustees of Fundação Bienal de São Paulo, Pinacoteca, MASP and Instituto Cultura Inglesa. He is a member of the Advisory Board of APAC - Associação Pinacoteca Arte e Cultura de la Pinacoteca de São Paulo. In 2001 he was decorated Commander of the National Order of Merit, in recognition for the dissemination of Latin American culture and in 2002 he was decorated Commander of the Order of Cultural Merit.

Tere Chad

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Tere Chad

Artist and curator of NeoNorte 5.0

She is a Chilean artist focused on sustainability and the promotion of Latin American art and culture abroad. She graduated in 2020 with an MA in Sculpture from the Royal College of Art in London, and in 2018 with an MA in Art and Science from Central Saint Martins, University of the Arts London. She has had eight solo exhibitions, completed seven residencies and participated in over 60 group exhibitions on four different continents. She has curated over 20 international exhibitions leading groups of over 70 people and in 2021 was accepted as a Fellow of the Royal Society of Sculptors.

Karim Lesina

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Karim Lesina

Executive vice president, chief external affairs officer for Millicom

(USA) serves as the executive vice president, chief external affairs officer for Millicom since November 2020. Previously, Karim was the senior vice president for International External and Regulatory Affairs at AT&T and worked as government affairs manager for Europe, Africa, and the Middle East at Intel. Karim is a current board member of the International Institute of Communications, a GSMA Chief Policy & Regulatory Officer Group member, and a Meridian Executive Committee Corporate Council member. He has extensive experience with multinational public relations, communications, and global engagement strategies.  

Alfredo Pinto

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Alfredo Pinto

Partner of Bain & Company and member of the Board of the Inhotim Institute.

He holds a degree in Mechanical Engineering from Universidade Estadual de Campinas (Brazil) and an MBA from The Anderson School of the University of California, Los Angeles (USA). He is currently Office Head for Bain & Company’s South American offices. Digital Director and leader of the Education practice and Digital specialist for the Retail and CPG practice in South America. He is also a member of the Board of MOVER (Movement for Racial Equality) and the Inhotim Institute. He worked as Director of Operations for 3 years at Procter & Gamble, both in Brazil and Canada.

Rossana Dresdner

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Rossana Dresdner

Executive Director of Marca País Chile

She is currently the Executive Director of Fundación Imagen de Chile. She is a journalist graduated from the Universidad de Chile and has studied History of Economics at the University of Uppsala, Sweden, and in Creative Writing from the Universidad Diego Portales, Chile. She has been awarded the José Martí Latin American Journalism Award. She is an expert in corporate and political communications, and has served as press advisor to former Chilean President Ricardo Lagos and press officer during his presidential candidacy, communications advisor to the Chilean Ministry of Foreign Affairs, and manager of Corporate Affairs for EVoting Global, among others.

Estefanía Laterza

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Estefanía Laterza

Representative of CAF - Development Bank of Latin America and the Caribbean- in Brazil

Currently serves as the CAF - Development Bank of Latin America and the Caribbean - representative in Brazil. She is a career ambassador of the Paraguayan foreign service, with 25 years of experience in international relations management. She was the first woman to hold the position of Vice Minister of Investments and Exports, in charge of Paraguay's investment and export promotion agency, REDIEX. She created and coordinated the SDG Paraguay Commission, responsible for monitoring, measuring results, and disseminating progress on the 2030 Agenda in that country. She held diplomatic posts in Brazil, Colombia, Costa Rica, and Switzerland. She was negotiator for Paraguay of free trade agreements, conventions, texts, declarations and other international instruments on integration, cooperation, environment, politics, food security, labor, health, etc. She is a professor at the Carlos Antonio López Diplomatic and Consular Academy. She is a regular contributor to publications specializing in international relations. Translated with DeepL.com (free version)

Talita Borges Vicari

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Talita Borges Vicari

Head of the Cultural Sector of ERESP - Itamaraty, Brazilian actress and comedian

She is currently Head of the Cultural Sector at ERESP (Ministry of Foreign Affairs). Humorist, Stand-up Comedian, Scriptwriter and Actress with training in professional acting at Wolf Maya School, Sao Paulo. She has participated in more than 400 stand-up comedy shows in Brazil, Canada and Peru. She has experience as a scriptwriter for TV shows, scriptwriter for the humor magazine Minhocazine, ghostwriter for corporate stand-up comedy. She has received the award for Best Actress in the Festival of Short Scenes of Humor of the Nair Bello Theater.

Claudia Casarino

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Claudia Casarino

Visual artist

She studied Visual Arts at the National University of Asuncion and studied in New York and London. Since 2006, she has been the director of the Migliorisi Foundation, an institution that preserves, promotes and disseminates art and design. She has received an honorable mention in the Paraguayan National Fine Arts Award. Her work is part of the collections of the Museo del Barro, Victoria & Albert in London, IDB in Washington DC, Spencer Museum in Lawrence, CAAM in Las Palmas and Casa de las Américas in Havana.

Óscar Rueda

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Óscar Rueda

Director of Sustainable Tourism, CAF -Development Bank of Latin America and the Caribbean-

A lawyer with a degree from the Pontificia Universidad Javeriana in Bogotá, he has a master's degree in Latin American Literature from the University of Barcelona and currently holds the position of Director of Sustainable Tourism at CAF. He has been President of the Colombian Association of Travel and Tourism Agencies (ANATO), of the World Federation of Travel Agency Associations; Deputy Minister of Tourism, member of the Executive Committee of the World Tourism Organization (WTO), Ambassador to China and legal and tourism consultant.

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