CAF AND THE REGIONAL BRAND

 

Latin America and the Caribbean represent a region rich in geographical, cultural, and natural diversity. Its people, history, entrepreneurial spirit, and the potential of its economies make this region a unique place in the world. To capitalize on this wealth and generate new opportunities, we are working to strengthen a common identity that unifies all its countries.

CAF drives this global identity through the Regional Brand, a cohesive, recognizable tool with international projection. The Regional Brand reflects our essence and highlights the positive aspects of Latin America and the Caribbean, promoting investments, tourism destinations, and strengthening its presence on the world stage.

This visual identity is the result of a co-creation process, conducted through a public contest that invited professionals from design, advertising, and communication. Thanks to this collaborative effort, the Regional Brand captures the essential elements that define the region.

Today, the Regional Brand serves as a symbol of Latin America and the Caribbean in international arenas and major global events. Moreover, it plays a key role in fostering strategic alliances and promoting the growth of our countries, positioning the region as a unified and relevant block on the global stage.