Impact measurement - Collection Days, Colombia
August 14, 2014
Cecilia Rico, Director of Revenue Management at the DIAN, Colombia, tells us about the use of impact measurements to evaluate the effectiveness of the program "Jornadas Nacionales de Cobro" (National Collection Days). With 1,000 staff members and over 10,000 visits, the DIAN seeks to create awareness regarding the payment of taxes, and increase tax collection
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